Instagram released videos back in 2013. But today, ten years later, Instagram video formats are very different and the requirements are more advanced than before.

We marketers continuously wonder: what can I do differently to reach my audience better? Maybe I should start creating different types of content? Or publish it more often? And even though the times of obsessively checking the best time to post on any social media channel have passed, every now and then we’re still asking […]

It’s no longer the number of followers or just the number of likes that brands are fighting for – it’s engagement. On Instagram, as well as on other social media platforms, an engaged community is now the measure of success. That’s why you need to know how to easily measure your engagement. See how to […]

Is this your first time preparing an Instagram ad? Instagram ads might look complicated if you’ve never had to prepare them on your own. There are so many targeting options, placements, and audience characteristics you can choose from. Not to mention the budgeting you have to prepare for.

Do you want to embody new creative ways to engage your Instagram followers? Is one picture not enough for what you want to share with your audience? Do you need to introduce an offer through a variety of images? If you answered ‘yes’ at least once, then an Instagram carousel post might be something for […]

If you are an Instagram user and if you treat your Instagram presence seriously, most probably you’d like to know if you’re successful in what you do and how your audience reacts to the content you publish. That’s why your Instagram data is worth its weight in gold.

Humans are highly visual creatures, and that’s a fact. But it doesn’t mean that visual content is the only thing that matters in content marketing. When you create content for Instagram, you should combine high-quality images and videos with well-written Instagram text. It’s essential for boosting efforts and increasing reach and engagement.

It’s not a secret that organic reach on Facebook and Instagram is declining. It’s more and more difficult to have satisfying results on these platforms without using a paid promotion. Of course, there are many ways in which you can boost your performance, like using relevant hashtags or starting cross-promotion with other Instagram creators. However, […]

You definitely kept hearing the same thing over and over again: Instagram ads are a hit. They generate more revenue every year and brands value their potential. It’s not that easy to just publish an ad, though. You have to do a few things before you can start advertising on Instagram.

Recently quite a lot of Instagram profiles have been dealing with decreasing numbers of likes and comments (total engagement) under their posts. As many people are not aware of what is really going on in this case, we are here to explain if what they are dealing with is actually a shadowban.  Shadowban – does […]