Increase your ads effectiveness
in the Meta ecosystem even by 24%
![](/images/views/ads-optimization/hero-en.webp)
Sotrender Ads Optimization is an innovative solution that allows marketers to find target group settings and ad placements in the Meta ecosystem that help reduce the cost of ad buys, achieving better results within the set budget.
The Optimization operates based on artificial
intelligence algorithms that, learned from hundreds
of thousands of ads from the Meta ecosystem,
are able to detect patterns in marketing campaign
settings that can significantly affect cost reductions and final results.
What is vitally important – our model is regularly
updated to account for any changes in the Meta ecosystem.
Start optimizing your advertising activities in Meta
Achieve better results within the same ad budget.
Save time and get ready suggestions on recommended ad settings.
Be fully decisive about implementing the recommendations proposed by our model.
Unlike the Meta ecosystem, our algorithms only work to your advantage.
Get access to solutions your competitors are not yet using.
By using Ad Optimization, you will get ready-to-use recommendations about your ad settings. Implementing them will result in decreased CPC, CPM, or CPE (depending on your ad objective). This means you will generate more impressions, clicks, or engagement from every penny you spend on advertising, and you will achieve better results with the same budget.
When tested on a hundred ads, up to
Our model, unlike the automated Advantage+ settings in Ads Manager,
works only in your interest (not in the interest
of the advertising platform).
The goal of our recommendations is always to find
settings that will reduce the cost of reaching your target
audience with an advertising message. This is especially
important at a time when so many marketers are struggling
with limited ad budgets.
Learn how Sotrender can help you achieve your business goals
Using Optimization allows you to
from every penny spent on advertising. * depending on the campaign objective – increasing the number of impressions, ad clicks, or engagementStart optimizing your advertising activities in Meta