You can find analytics for YouTube through their internal service, YouTube analytics. It’s a good place to start when measuring your YouTube performance. But if you want more in-depth and informative data, you’ll need an external social media analytics tool, like Sotrender.
Where can I find YouTube Analytics?
You can find YouTube Analytics by going to this address: http://www.youtube.com/analytics. Or if you want to access it from YouTube, you can do the following:
- Sign in to your YouTube account.
- Click on your account icon, then click ‘Creator Studio’.
- On the left side, click ‘Analytics’.
When you enter, you’ll be greeted with the Overview report, a summary of your YouTube performance. Here you’ll find basic data concerning these metrics:
- Performance metrics, including watch time, views, and earnings (if applicable) for your content.
- Engagement metrics, including metrics such as likes, dislikes, comments, shares, and favorites.
- Top 10 content displays your top 10 pieces of content for your channel.
- Demographic info about your viewers.
- Discovery, which displays the metrics for top playback locations and top traffic sources by watch time.
YouTube Analytics offers a lot to it’s users, and is a great place to start understanding how you are performing. But if you want more depth and tips on how to improve, try using Sotrender.
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