A Twitter Web Tag is a piece of HTML that you implement in your website to enable measuring the results of your Promoted Tweets.

Creating a tag takes just a few minutes. So what do you need to do?

  1. First go to the Twitter Ad panel: https://ads.twitter.com
  2. If you have access to a few ad accounts, select the one that you want to create campaigns with.
  3. Click Tools at the top of the panel and select ‘Conversion Tracking’.
    creating twitter web tag
  4. Next click on ‘Create new conversion event’.
  5. Add a custom name, select what type of conversion you want to track, and set post-view and post-click attribution windows, agree to Twitter policy and hit ‘Save conversion event’.
    creating twitter web tag
  6. Your tag is ready!

Now you have to download the snippet code and place it at the bottom of every page on your website before the </body> HTML tag.

How to know that your tag is placed correctly and it’s able to collect data?

  1. Next to every tag, Twitter shows you this status:
    creating twitter web tag
  2. You can also install a Chrome extension (https://chrome.google.com/webstore/detail/twitter-pixel-helper/jepminnlebllinfmkhfbkpckogoiefpd) that shows you how many pixels were found on a specific page, if they’ve encoured any problems, and how to solve them:
    creating twitter web tag

Start analyzing your Twitter performance

Read also:

  1. What is a Twitter Web Tag?
  2. What kind of conversions Twitter Website Tag can track?
  3. Should I promote my tweets?
  4. How to Conduct an Excellent Twitter Audit in 15 Minutes

Author

Magdalena Poprawa

Content Marketer

Law and communication design student, social media law freak and coffee lover.