Creating Facebook Pixel only takes a few steps. First, make sure that no one you work with has already done it – you are allowed to have only one FB Pixel created for an ad account. You can check it in Ads manager.

Then, follow the instruction:

  1. Click here -> https://www.facebook.com/ads/manager/pixel/facebook_pixel
  2. Choose a name for your Pixel.
  3. Click ‘Create Pixel’.
  4. Set up the pixel on your website by clicking ‘Install Pixel Now’, or send a code to someone responsible for your website by clicking ‘Email pixel code’.
  5. After verifying, add common events (such as ‘add to cart’ or ‘lead’)
  6. Then, include it in your ads and track the results.

Start analyzing your Facebook performance

Read more:

  1. What is Video Cross-posting?
  2. What are Facebook Carousel posts?
  3. What is Business Manager?

Author

Michał Wieczorek

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Content Marketing Specialist

Baltic linguist, marketer, and music journalist in his free time. A big fan of good food and even better music.