Yes, we have additional reports that will answer a variety of questions for you. Here is a list of the reports that you can choose from:
Reports available in the application
Some of our reports require you to have an account in our application. You will need to connect your business social media profiles in order to retrieve the data and generate a report.
Social inbox/moderation analysis
What will I find out?
- How many posts were posted by the brand in comparison to the users
- How frequently the brand responded to comments made by users
- Social sentiment of user comments (positive, neutral, negative)
What are the benefits?
- Improve brand-client relations
- Determine how to improve CS and moderation activities on your Page
Analytics report
What will I find out?
- Audience demographics including location, language, age groups, and gender
- Reach and impressions, including viral, paid, and organic reach
- Engagement, including user and brand activity, times when users are active, and Sotrender’s own Interactivity Index
- What is your top-performing content
What are the benefits?
- You will be able to detect any patterns in demographic and engagement changes over time
- Adjust your content strategy and posting times to suit your audience and increase engagement
- See what exactly was responsible for your increase in reach, whether it was an ad campaign or if your organic posts were enough
Reports on request
Some of our reports can be requested through our Sales Team. These don’t require using the application regularly, though they may require access to your API.
Google Maps Analysis
What will I find out?
- What are your best and worst rated locations
- How your customers behave: what was their starting location when they started to head over to your business? When did their interest in your business increase?
- How to increase online visibility in SEO results using keyword analysis
What are the benefits?
- Improve customer satisfaction
- Find weaknesses and respond effectively to problems
- Improve your SEO strategy
Facebook Ad Spending
What will I find out?
- Which of your campaigns were especially effective when it came to spending
- Which goals should you set to have the lowest promotion cost
- Which ad types would be the most effective for your brand
- Which ads have the lowest cost?
- Is it better to set the daily budget or set a total budget?
What are the benefits?
- Helps create an ad budget for your campaigns that will deliver results
- Optimizes your ad budget so you don’t overspend or underspend
Instagram Comparative Report
What will I find out?
- How and when your competition communicates with their audience on Instagram
- What are your most engaging posts
- When is the communication that’s targeted towards your audience most intense
What are the benefits?
- You will plan your content more efficiently
- Your content will match your audience’s interests and needs
- You will have tangible results that indicate which type of content you should post, when to publish your posts, and how different hashtags perform
Audience Scan
What will I find out?
- Who is your audience? How are they different from the rest of Facebook’s users?
- What is your audience interested in? How do they behave online?
What are the benefits?
- You can adapt your communication strategy so that it fits what your customers care about
- Targeting your content will become easier
Brand Awareness
What will I find out?
- What your customers have to say about your brand in online spaces
- What are your clients’ needs, preferences, and values
- How your audience perceives your brand in comparison to your direct competitors
What are the benefits?
- You will be better equipped to improve your brand’s image online
- Improve targeting your audience
- You can track the results of your paid campaigns
Comparative Analysis
What will I find out?
- How your brand ranks in the market compared to your competition
- What is the competition doing right?
- When is your audience active online? What posts do they respond to?
What are the benefits?
- You will receive specially tailored recommendations for your brand
- How to create content that will encourage your audience to interact with you and drive sales
Analysis of fake accounts and activities
What will I find out?
- Are trolls and fake accounts involved in discussions on a specific profile?
- What is the scope of the problem? Does further action need to be taken?
- Was the intense negative response a coordinated attack? What was the reach it could have online?
What are the benefits?
- Get rid of content that is damaging your brand’s image
- Become better prepared to handle crises in the future
Influence Index
What will I find out?
- Which influencers could have a significant impact on your marketing strategy
- If the engagement on an influencer’s profile is genuine or if it could have been bought
What are the benefits?
- Make better decisions about future cooperation with an influencer
Paid Communication
This report requires verification with the Sales Team first: sales@sotrender.com. You will receive estimates of your competitor’s insights data – what they’re promoting, how much they’re spending, and when they’re using a paid promotion.
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