Let’s just admit it, we’ve all had writer’s block – and we know it’s one of the most frustrating things that could happen to content creators out there. This is especially true if your medium is mostly limited to text and don’t have much space to experiment with different mediums.

Fear no more for we’ve got your back! Here are four posts you need to have on your blog and a couple of extra ideas to help you beat the crap out of that writer’s block. Now let’s get down to business.

Let’s get professional for a second, the four types are the following:

1. Posts that speak to your audience on a personal level, meaning ones which literally make the audience feel like you’re talking to them. This is of course simpler in theory than it is in practice and quite a bit of research is needed before doing it. This also won’t work for 100% of your audience but getting at least 1 of your personas interested is all that matters.
2. Potential to go viral. This one is a little bit more tricky, mostly since it’s hard to figure out what might go viral and what might not – even though it seems it’s obvious early on. Just try to write something fun and which would likely generate some attention from people then hope for the best – and most importantly: distribution, distribution and distribution.
3. CASE STUDIES. That’s all.
4. Getting people to know your team humanizes your company and makes it easier for them to visualize the people actually working hard to get them what they’ve paid for and the services provided.

The most important thing is creating content that you do from the heart. The reason you’re creating it is your own so make the content your own even if there are any restrictions from your company.