Looking for the ultimate tool to boost your social media performance or a solid Hootsuite alternative? We’ve put two heavyweights head-to-head – Sotrender vs. Hootsuite.
What are the key differences between them, and which one better meets your needs? Read our comparison to find out!
Sotrender vs. Hootsuite – tool comparison
Who is Sotrender a good choice for?
Sotrender is an excellent option for marketers and analysts who need advanced social media data analysis, including competitive benchmarking and customized reporting. It’s ideal for those who want to dive deep into performance metrics and optimize their advertising efforts within the Meta ecosystem.
Who is Hootsuite a good choice for?
Hootsuite is great for marketing teams and agencies that require a comprehensive tool for managing multiple social media profiles, creating and scheduling content, and performing basic performance analysis. It’s the go-to solution for those who value ease of use in planning and automating social media activities.
Tool comparison
Sotrender vs. Hootsuite
Organic data
Reporting
Paid data (Meta)
Moderation
Other features
Trial period
Plans
Curious about what our users think of Sotrender? Check out the reviews on our G2 profile »
Sotrender vs. Hootsuite – key differences
Both Sotrender and Hootsuite are powerful tools with a broad range of features. However, they differ in their approach and focus.
Sotrender is designed for advanced data analysis. It provides detailed reports and competitor comparisons, making it ideal for marketers who want deep insights into the effectiveness of their social media efforts.
Hootsuite, on the other hand, is a versatile tool for content management and publication scheduling. It also offers basic performance analysis and supports multiple platforms, including Twitter, TikTok, and Pinterest.
In summary, Hootsuite is the better choice for comprehensive content management. Sotrender excels in advanced data analysis, ad optimization, and competitor benchmarking.
Benchmarking
The options for competitive analysis vary greatly between the two tools.
Hootsuite allows you to monitor competitor profiles on platforms like Facebook, Instagram, and X. Users can compare the number of posts, engagement levels, and follower growth, as well as analyze which content generates the most engagement. However, the reports generated by Hootsuite are more general and focus on basic metrics.
In Sotrender, you can analyze Instagram and Facebook profiles of other companies and influencers – either individually or through comparisons. With interactive dashboards, you’ll easily see how your competitors are performing and how your own results stack up against theirs. Having detailed insights into your competitors’ activities and results is crucial for building a strong marketing strategy, and Sotrender makes it easier to access this valuable data.
What’s more, Sotrender offers custom reports tailored to specific needs, like competitor comparisons on LinkedIn or TikTok. This makes Sotrender an ideal solution for marketers who need deep, detailed analysis and are seeking a great Hootsuite alternative.
- 7 days for free
- Access to all features
- No credit card required
Reporting
Social media reporting is a key feature in both Sotrender and Hootsuite. Both tools allow marketers to quickly and efficiently generate reports, with automation options that significantly reduce the time needed for data analysis.
Hootsuite provides robust reporting tools, offering personalized reports tailored to individual needs.
Sotrender, however, stands out by offering comparative reports from less common platforms like TikTok, as well as reports on competitors’ paid campaigns – making it particularly valuable for specific analytical needs. Sotrender’s reports are also highly detailed, enriched with descriptions of charts, metrics, and trends, making interpretation easier and more insightful.
Meta ads analysis & optimization
Advertising is a crucial part of any marketing strategy, which is why both Sotrender and Hootsuite offer tools for analyzing ad campaigns. However, Sotrender takes it a step further by not only providing analysis but also enabling optimization of ads within the Meta ecosystem.
Sotrender’s latest feature – Ads Optimization – was designed for marketers who want to maximize the effectiveness of their ad campaigns. Powered by proprietary AI models, Sotrender delivers actionable recommendations for adjusting ad settings, helping marketers achieve better results within their budgets.
What sets Sotrender apart as a Hootsuite alternative is the ability to generate reports on competitors’ paid campaigns, offering valuable insights by comparing your campaign results with those of other key players in the market.
Free trial
Both Sotrender and Hootsuite offer free trials to help you explore their features before deciding to buy. However, there are key differences in how each tool handles the trial period.
Hootsuite offers a 30-day trial but requires you to enter your credit card details when you sign up. This can be a bit of a hurdle if you prefer testing without any commitment. On the other hand, Sotrender’s trial lasts for 7 days and doesn’t ask for your credit card, giving you more freedom to explore the tool without any strings attached.
During Sotrender’s trial, you get full access to all its features. This includes profile analysis, report generation, competitor tracking, and ad optimization. It’s a great way to see if the tool meets your needs.
If you’d like, we can also guide you through the app and show you all its features. Book a free demo, and we’ll show you how our Hootsuite alternative can boost your social media efforts and help you reach your business goals.
Navigating the app
Using Sotrender is simple and intuitive. The app’s menu, located on the left side, is clearly divided into key sections like Analytics, Comparison, and Reporting. This setup allows for quick access to all the tool’s features, so you can easily switch between sections and find the data you need right away.
On the other hand, Hootsuite’s menu can feel more complicated, especially for beginners. If you prefer a straightforward and user-friendly experience, Sotrender offers a much smoother and more accessible solution.
Pricing
When choosing a social media tool, pricing often plays a crucial role. Sotrender and Hootsuite differ significantly in this area.
Hootsuite’s pricing can quickly escalate based on the number of users. The lowest plan, Professional, starts at $99 per month but is limited to just one user. The Team plan, which costs $249 per month, allows up to three users, but adding more requires extra fees. For larger teams, the Enterprise plan comes with even higher costs, which can stretch budgets, especially when multiple licenses are needed.
Sotrender offers more flexible and affordable pricing plans. The Essential package costs $80 per month and allows up to 3 users to analyze 5 profiles. What sets Sotrender apart is that in higher-tier plans, the number of users is unlimited. This makes Sotrender a cost-effective Hootsuite alternative for teams that need flexibility without the added cost per user.
For our most demanding clients and large companies that need to analyze hundreds of profiles, we offer a Custom package. This tailored solution is designed to meet the unique needs of each business.
Customer service
Your satisfaction is our top priority. At Sotrender, we ensure that our customers can easily and quickly get in touch with our team. We provide support via email, phone, in-tool chat, and through our social media channels. Our team is ready to answer your questions and help solve any issues as quickly as possible.
If you’d like to learn more about Sotrender and its capabilities, you can always book a free demo. We’ll show you how our tool can boost your social media performance. Just reach out to us, tell us what you need, and we’ll take care of the rest.
Sotrender vs. Hootsuite – choose the perfect tool for you
Choosing the right tool to support your social media efforts is a big decision, and it shouldn’t be rushed. Testing tools, reading user reviews, and scheduling demos are crucial steps to take before making your final choice.
If you’re looking for a Hootsuite alternative, Sotrender is definitely worth considering. Our tool is perfect for brands and agencies seeking advanced analytics, reliable reports, and features like Ads Optimization.
Try Sotrender today and gain full access to all your social media data at your fingertips.
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Bogna Raszowska
Klaudia Żyłka
