The best performing profiles

This month’s most engaging post comes from KFC. It’s a post that looks insanely delicious or incredibly disgusting depending on where you stand on gravy. The post features a photo of a gravy fountain with the caption ‘The gravy fountain of dreams.” They know how much their audience loves their gravy, and a fountain of it is one way to get people excited.

The second and third best performing posts came from Adele and adidas Football. Adele posted a video about her cancelling her show in Phoenix, Arizona on August 18th. She apologized for it and explained her situation, being that she tried to make it work but is simply too sick to perform. The reaction was astoundingly positive, showing how being honest with your honest Adidas Football posted about Manchester United’s newest player, Paul Pogba. They posted a video where Pogba was of course wearing Adidas, and even rapping about it. It’s a great example of using a celebrity to leverage your brand.

The most engaging profiles

The most engaging profiles this month we’re Adele, with 710 thousand users engaged, Leicester City Football Club with 577 thousand, and Red Bull Racing in third with almost 350 thousand. Adele is on a roll this month, getting a good reaction out of her followers. However, she only engaged 1% of her audience, whereas Leicester City FC and Red Bull Racing engaged 11% and 6% of their audience. They might have smaller audiences, but they are doing more with what they have. But as we learned before, being a larger page does come with some perks.

Still want more info? Check out the infographic below. And don’t forget to download the full report!

Download the full report!