Choosing the right social media platform may be a daunting task, with so many options available. If you already know that you’re looking for an Agorapulse alternative, you should find our comparison, in which we look at Agorapulse and Sotrender, helpful.
Let’s dive deeper into what both Sotrender and Agorapulse are and what differentiates them.
Sotrender vs. Agorapulse – tool comparison
TL;DR
Who is Sotrender a good fit for?
Sotrender is a perfect fit for brands and agencies that need to comprehensively track their social media performance, but also need extensive insights about their competitors’ results.
Who is Agorapulse a good fit for?
Agorapulse is a good choice for social media teams that need all-in-one software with analytics, scheduling, and monitoring tools.
Tool comparison
Sotrender vs. Agorapulse
Organic data
Reporting
Paid data (Meta)
Social inbox
Other features
Trial period
Plans
What do users say about Sotrender? Read their reviews on G2 >
Sotrender vs. Agorapulse – main differences
The main difference between Sotrender and Agorapulse is that Sotrender is predominantly a social media analytics and reporting tool, while Agorapulse offers more features. Among them you’ll find a social media scheduling calendar and social media monitoring.
So, Agorapulse is social media management software while Sotrender is a social media analytics tool.
As the core of Sotrender is analytics, compared to Agorapulse, it offers more extensive insights and data, as well as when it comes to competitors’ profiles. We’ll talk more about that in the next section.
Let’s see then what the specific features are for both Sotrender and Agorapulse.
Benchmarking
There are some significant differences when it comes to competition tracking in Sotrender and Agorapulse.
With Agorapulse, you can only monitor competitors’ Facebook Pages. Analyzing other social media channels isn’t available.
At the same time, in Sotrender we enable you to track your Facebook and Instagram competitors, among others. You can analyze each competitor’s performance separately, or you can create comparison dashboards where you can see how each competitor’s results stack up against each other (or against your performance).
Even though some social media platforms don’t seem to be available in the Sotrender app yet, we can prepare additional analyses and custom reports comparing, for example, TikTok profiles or LinkedIn profiles.
Just contact us to learn more about what we offer.
- Try for 14 days for free
- Get access to all features
- No credit card required
Reporting
As a seasoned social media manager, you know how important monthly reporting is.
You need to be able to easily prove to your boss or other stakeholders that you’re doing a great job and that this social media game isn’t just fun, but brings real value to the company.
And Sotrender can help with that.
In Sotrender, you can generate a one-time report quickly and effortlessly in a minute’s notice. Just decide on the time range and data sections you want to see in your report, and it’s ready to go. You can then send it straight to stakeholder inboxes.
To make your monthly or weekly reporting even more effective, set recurring reports that will be delivered to the given email address on a selected day. No need to worry about preparing them each time when you’re busy completing other tasks.
What is also important is that Sotrender reports contain trends, metrics, and chart explanations, lifting the burden off your shoulders when it comes to explaining all the data.
With Sotrender, you can also report your competitors’ performance. That means generating either a single report about a specific brand or a comparison report with data for a few brands. And these reports can be automated as well.
With these reports, you’ll always be in the know about your competitors’ focus and activities. Having this knowledge is essential – what is going on in the industry can have an impact both on people’s preferences and shopping behaviors as well as on your strategy.
After all, how can you get ahead of your competitors without knowing what they’re up to?
Unfortunately, Agorapulse doesn’t provide such competitor reports.
Ad data & ad optimization
When it comes to analyzing paid performance, Sotrender has a separate Sotrender Ads module in which you can track your Meta ads data.
Apart from just tracking your ad KPIs, Sotrender Ads also allows you to:
- Generate quick and insightful summary reports
- Benchmark your results against competitors
- Optimize your Meta ads by using ready-to-use AI suggestions in the Ads Optimization module.
Ads Optimization is one of Sotrender’s gems and our latest release.
It’s an AI extension to Sotrender Ads that helps marketers squeeze even more out of their advertising budget.
Using it will help you:
- Achieve better results within the same budget
- Discover optimal ad settings
- Save time with ready-to-use suggestions
- Reach your target audience more effectively
Ads Optimization in this exact form is a unique feature for Sotrender – it runs based on our proprietary AI models and was fully designed by our architects.
When it comes to analyzing paid campaigns, in Agorapulse it’s only possible to some extent and depends mostly on the proper usage of the UTM parameters.
Free trial
Sotrender, as well as Agorapulse, offers a free trial.
While Sotrender’s trial lasts 14 days (and can be extended on demand), you can give Agorapulse a try for up to 30 days.
While testing Sotrender, you can take advantage of all the features available in the app and add even up to 40 profiles – yours or your competitors’. At Agorapulse, it’s more limited, giving you the opportunity to add up to 10 social media profiles.
During the trial period, both tools offer the possibility to generate summary reports, however, only at Agorapulse’s alternative – Sotrender – can you track and report competitor performances.
If you need a more personal walkthrough of Sotrender, you can schedule a free demo with one of Sotrender’s experts anytime. You’ll discover all of Sotrender’s features and learn how using the app can enhance your future strategy and performance.
Application and its interface
Using Sotrender is pretty intuitive and shouldn’t cause any problems, even for new customers and users on a trial period.
The left-side menu is divided into sections, such as, e.g., Analytics, Comparison, and Reporting, which represent all the features the app offers. You can easily navigate between these tabs and quickly hop to the one that interests you most.
If you have any questions regarding the usage of Sotrender or prefer to be walked through the app, you can schedule a demo with one of our experts who will show you how things look at this Agorapulse alternative.
All you have to do is pick the time that’s right for you.
Agorapulse is also quite easy to use and navigate, so both of these tools are well-thought out in this regard.
Pricing
Last but not least – pricing.
The first thing you should keep in mind if you’re still considering using Agorapulse is that you have to pay for every user, no matter what plan you choose. Even if the Standard plan costs 49 euros, it’s the price for one user only. The same applies to higher plans. So, for example, the Advanced plan costs 119 euros, but only for one user. If you have five people in your team, that would be 595 euros.
Sotrender, on the other hand, has much more reasonable pricing.
The lowest plan – Starter – costs 55 euros and includes 5 users and 5 profiles available for analysis. In higher packages (there are three more to choose from), there is an unlimited number of users that can be added to your Sotrender account.
At Sotrender, we also have a Custom plan that will answer the needs of the most demanding customers of all sizes, including enterprise businesses.
Unlike the majority of similar software, Agorapulse also offers a Free plan. However, it’s very limited.
Customer service
Customer satisfaction is our priority here at Sotrender.
That’s why you can easily reach out to us by email, phone, in-app chat, or our social media channels with any questions you may have. Regardless of the plan you’ve chosen, our customer service is always ready to help.
As we’ve mentioned above, it’s also possible to schedule a demo call with us to learn more about Sotrender and its features.
Just contact us and let’s talk about your needs.
Still looking for an Agorapulse alternative?
We know it can be challenging to choose a social media tool just after testing it for a few days. That’s why we always advise researching, talking to other people using a given software, and hopping on a demo to discover all the features and gems of each platform.
There are probably many good Agorapulse alternatives, but Sotrender is an option worth considering.
It’ll be a perfect fit for brands and agencies of all sizes looking for extensive analytics capabilities, reliable reporting, and robust competition tracking.
Just try Sotrender yourself and stay on top of the social media game.
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Bogna Raszowska
Klaudia Żyłka
