Are you looking for a Whatagraph alternative? Or maybe you just identified a need for a social media analytics and reporting app and started checking the available options?
We’ve prepared a quick comparison of two tools: Whatagraph and its alternative – Sotrender. Below you’ll find what features they offer and what makes them different from each other.
If you’re not 100% sure whether you actually need a social media analytics tool, we’ve talked about all the benefits of using one in one of our articles.
Sotrender vs. Whatagraph – tool comparison
TL;DR
Who is Sotrender a good fit for?
For social media managers and social media teams looking for quick reporting and reliable social media data served in an easily digestible way.
Who is Whatagraph a good fit for?
For brand managers and in-house marketing teams who are in charge of all digital marketing activities and need to have all the data, not just from socials, in one place.
Tool comparison
Sotrender vs. Whatagraph
Organic data
Reporting
Paid data (Meta)
Social inbox
Trial period
Plans
Curious what users say about Sotrender? Read their reviews on G2 Crowd profile >
Sotrender vs. Whatagraph – main differences
Both Sotrender and Whatagraph are platforms for monitoring, analyzing, and reporting digital performance.
However, Sotrender is solely a social media platform.
Whatagraph, apart from having integration with most popular social media channels, also offers integration with, e.g., Google or Amazon, which makes it more a marketing platform rather than a social media marketing app.
Actually, Whatagraph is a data integrator, being able to connect data from over 50 sources, such as Semrush, Adform, Shopify, Salesforce, and others.
Having such an all-in-one data platform sounds great, but it may not be a dream solution for social media managers looking for a simple and intuitive tool enabling them to have control over their social media on a day-to-day basis.
Apart from some other smaller differentiators, like unique data, Sotrender is also backed up by a team of experienced data scientists. Having an in-house analytics team serves as a huge convenience for our clients who are sometimes in need of very unique and non-standard data. Having worked for clients and institutions such as WHO, UNICEF, Discovery, ING, and others equipped us with knowledge and experience on how to deal with even the most unusual data requests.
That’s why if at any point you find that the data in our app isn’t enough, just contact us and we’ll find a solution tailored to your needs.
When it comes to social media analytics, nothing is impossible for us.
Let’s delve into specific features for both Sotrender and Whatagraph.
Benchmarking
Another huge difference is that Whatagraph, as a data aggregator, doesn’t provide any insights about the performance of competitors.
Sotrender, in contrast, has a separate module called Comparison where you can easily monitor any social media channel you want – it can be your direct competitor, a global player, or an influencer you considered cooperating with. Being up to date with what your competitors are doing and how their socials are performing is crucial, that’s why in Sotrender, you have all those insights at your fingertips.
Benchmarking has a huge impact on the next module, which is reporting.
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Reporting
Reporting is a core feature both at Sotrender and Whatagraph.
Given how much time marketers can save with automated reporting, no wonder they love it.
And generating a report with Sotrender takes literally a few minutes.
What’s also great is that both Sotrender and Whatagraph offer the opportunity to generate an unlimited number of reports each month.
These reports are a complete set of knowledge about activities on the selected social media channel. What’s important, though, is that reports generated in Sotrender also contain charts, metrics, and trend explanations. Both tools offer customizable reports, but the ones at Whatagraph are a bit more sophisticated.
Even though you won’t be able to find some channels in the Sotrender app yet, e.g., TikTok, we can prepare on demand reports with a complete set of data for any TikTok profile.
Another huge difference between these two tools (which you are probably already aware of) is the lack of comparison reports in Whatagraph. In Sotrender, you can not only generate reports with data for your own profiles, but also comparison reports. Such reports are invaluable when doing market research, planning expansion, or simply revising your social media strategy.
Ad data & ad optimization
Sotrender isn’t only about organic data.
In the digital world, where paid activities aren’t an option but usually a necessity, we want to help marketers not only understand their data and performance, but also make the most out of their budget and assets.
That’s why in Sotrender, you can both analyze and optimize your Meta ads.
Our Ads Optimization feature was designed to equip marketers with automatic suggestions on how to optimize their Facebook and Instagram ads by changing settings like placements or interests. Thanks to that, they’re able to decrease their CPC or CPM and at the same time achieve better results with an unchanged budget.
This module is unique for Sotrender, as it was developed in-house and operates based on our proprietary AI models.
Free trial
Both Sotrender and Whatagraph offer a free trial.
However, there are differences.
While testing Whatagraph is request-based (and only lasts 7 days), at Sotrender, you can start your trial at any time and enjoy it for 14 days.
During this period, you can take full advantage of Sotrender and all its features – from reporting to competition tracking and ad analysis (including Ads Optimization) – and analyze up to 40 profiles (your own or those of competitors).
Using the app
Here at Sotrender, we make every effort to make our app easy to use, even for less experienced social media managers. That’s why setting up your Sotrender account and implementing it into your team’s work is simple and shouldn’t cause any issues.
Encountered any problems?
No worries, we’re always here to help, even with the most technical problems.
You can also always take part in Sotrender training – we encourage you to arrange one! We’ll guide you and your team on how to use this Whatagraph alternative and show all the gems of Sotrender. Such a workshop can take place at the very beginning of your adventure with our tool, or it can be held later on, to make sure you are always up to date with how Sotrender is changing.
All you have to do is pick the time that’s right for you.
Pricing
Last but not least – pricing.
When you start looking for a Whatagraph alternative, you’ll quickly notice that Sotrender is less expensive, which may be a major deciding factor for many, especially smaller, brands.
The cheapest package at Sotrender costs €55 per month, which is a great starting point for new customers.
Whatagraph offers only two plans (and a custom plan), with prices starting at €219 per month.
At the same time, at Sotrender you can choose from four plans. What differentiates them is mostly the number of profiles you can analyze and historical data available in each.
In the most popular plan, Premium, you can analyze data for the past 12 months for 20 profiles – both your own and those of competitors. In this plan, you’ll also find the Sotrender Ads module included. This lets you analyze your Meta ads (meaning Facebook and Instagram ads) and optimize them with our AI-driven Ads Optimization feature.
At Sotrender, we also offer custom packages aimed at the most demanding customers who need additional analytical solutions and want to monitor data for even hundreds of profiles.
Customer success
At the end of the day, we always aim at our customers’ satisfaction.
That’s why, regardless of what plan you’re on, you’ll be fully taken care of – both during the trial period and any time after buying Sotrender. Our customer service is always available – in the chat in the app, via email, phone, or on our social media channels. We’re always happy to answer any questions regarding the use of our application.
High responsiveness is our hallmark.
In case of any questions, simply contact us at support@sotrender.com and let’s talk!
Still looking for a Whatagraph alternative?
There are many Whatagraph alternatives, and as you can see, Sotrender is one of them.
Sotrender would be a good fit especially for anyone who:
- Works solely with social media – Facebook, Instagram, LinkedIn, etc.
- Needs a reliable and easy-to-use social media analytics tool
- Wants to store all social media data under one roof
- Needs quick access to all that data
- Wants to watch the social media performance of competitors
- Has a need to report various social media data in a convenient way
- Is looking for an affordable tool with great customer service
Fancy trying? Just create a free account and start exploring Sotrender and all its features!
Bogna Raszowska
Klaudia Żyłka
