As any SEO agency will tell you, timing and consistency are better achieved with the right set of tools.

You’ll have several options for managing social content, creating visually appealing posts, and gaining insights that inform your overall social strategy.

But did you know that some SEO tools also help make your social media marketing work easier — even faster?

We have a list of SEO tools here that should help you realize some of your online marketing goals. Let’s start with one of the most popular ones.

Ahrefs

Screenshot from Ahrefs.com

Ahrefs is a professional rank tracking tool for marketers and SEO agencies that will help you find the right keyword to optimize your site, content and other Internet marketing campaigns. There are paid versions of the tool, but there is a free version if you want to test it out. 

It’ll give you a thorough understanding of keywords and give you access to backlink information on your URL or any other URL you want to check up on. When it comes to backlink analysis, Ahrefs will give you data on referring domains, URLs and domain ratings, among others.

This is important in SEO because it helps you detect keyword gaps and allows you to scope and analyze the competition. It’s a tool that can provide you with the backbone to plan your next SEO strategy.

How to use for social media marketing:

Keywords are the driving force of social media marketing. Aside from knowing which keywords are relevant to users, Ahrefs can also help you choose more accurate themes and topics that can trend for your social media posts.

Another feature that Ahrefs has is Content Explorer which allows you to find people who are blogging about topics that are related to your brand. Chances are people who have established themselves in that field will pop up in the results. This could be a great way to find influencers and brand ambassadors that could represent your brand on social media.

Ahrefs can also help you look for authors or content creators of popular industry websites. You can reach out to them and collaborate with them on social. 

For example, if you have a website or publication in mind and you’re thinking of partnering with its contributors, it will be tedious to dig up these authors one by one, check out their bio and go to their social media profiles. With Content Explorer, you can do all these with a click. Just enter the publication site and the list of authors linked to that site will appear, along with the number of followers in their social media profile, the list of articles they’ve contributed, and more.

Best used as:

• Keyword Research Tool
• SEO Monitoring Tool
• Backlink Analysis Tool
• Competitor Analysis Tool

Moz Link Explorer

Another tool to aid you in your link-building campaign is Moz Link Explorer. Before reaching out to prospects, make sure that they’re trustworthy and relevant to your website. One way to do this is to do a link analysis.

With Moz Link Explorer, you’ll be able to get insight into the most relevant and impactful links you can use for your website. 

The free version will give you a free link analysis. If you get the paid version, you can access other features and get data, such as link-building opportunities, the website’s spam scores and the site’s top-performing content.

Just type the URL you want to check out and then automatically gain data about the links that are coming in and out of the site.

How to use for social media marketing:

Moz can use social media to amplify link-building activities by searching for link-likely-outreach-targets. In link building, you’re looking for the right kinds of people who will be likely to link to you if you reach out to them. 

It also has MozBar, a tool that lets you analyze important search, social media and page metrics of any site you visit right in your Chrome browser. You can use this to look for influencers to collaborate with, research new content to post or find new keywords.

Best used as:

• URL Checker
• Backlink Checker
• Link Building Prospecting Tool

Sitechecker

Sitechecker is a powerful SEO analysis tool that offers a range of features to improve website performance. With its SEO Checker, users can analyze their website’s technical SEO performance, identifying and resolving issues that may impact search engine visibility. The tool provides detailed analysis, customizable settings, and practical recommendations for enhancing technical SEO.

Additionally, Sitechecker provides website monitoring capabilities, allowing users to stay updated on their website’s performance.

Another key function of Sitechecker is its keyword rank tracker, which enables users to monitor their website’s ranking for specific keywords in search engines.

Moreover, Sitechecker offers a backlink tracker feature that analyzes a website’s backlink profile. It identifies low-quality or broken links that may harm search engine rankings, providing valuable information on each backlink’s source, anchor text, and quality score. This helps users identify and remove harmful backlinks while identifying opportunities to build high-quality backlinks to improve their search engine visibility.

How to use for social media marketing:

When it comes to social media marketing, Sitechecker offers the Social Media Checker tool, which provides valuable insights for optimizing social media strategies. With the Social Media Checker, users can analyze their social media profiles, monitor engagement metrics, track follower growth, and evaluate content performance.

By leveraging these insights, businesses can refine their social media marketing approach, identify successful content strategies, and drive engagement with their target audience. Additionally, Sitechecker’s Social Media Checker allows users to compare their social media performance against competitors, enabling them to identify areas of improvement and stay ahead in the competitive landscape of social media marketing.

Best used as:

• Website Crawler Tool
• Keyword Rank Tracking Tool
• Backlink Tracker Tool

Narrato’s AI Content Genie

Narrato is a remarkable AI platform for content creation and marketing. With over 100 advanced AI tools and templates, Narrato caters to every stage of the content creation process. The platform has some powerful SEO tools like the SEO content brief generator that gives you a list of keywords, questions, links, and more for any topic. It also helps with AI-powered keyword research and SEO content creation.

But the true star of Narrato is the AI Content Genie – an automated content generation tool.

The AI Content Genie uses your website URL and themes to generate targeted social media and blog posts week after week. You can also publish or schedule content directly from Content Genie, effortlessly.

In addition, Narrato’s 100+ AI templates offer a diverse array of applications, including web copy, ad copy, blogs, social media, emails, descriptions, content optimization, image generation, and more. You also have the option to create custom AI templates and generate custom brand voices to produce highly personalized content. 

If you wish to publish content on platforms beyond those mentioned earlier, you can effortlessly develop custom integrations through Narrato’s API or Zapier.

How to use for social media marketing:

For social media marketing, the revolutionary AI Content Genie is a game-changer that can cut down your content creation effort to almost zero. It automatically generates tons of social posts along with image recommendations, using just a one-time input of your website URL and target themes. You have full control to customize the content to your liking by editing the text and image recommendations.

Scheduling or publishing the content to popular platforms such as Facebook, Instagram, LinkedIn, WordPress, and Webflow is also a breeze. The calendar helps you keep track of your scheduled posts.

Narrato has a range of AI templates too for social media content creation. These include social posts with notes, themes, quotes, meme ideas, holiday posts, Twitter threads from URL, and more. You can choose your target social platform when generating the content so that it is tailored for each platform.

There is an AI image generator and royalty-free image and GIF search tool on Narrato as well, to help you find the best visuals to go with your posts.

Best used as:

• AI autopilot for social media content creation
• SEO content brief generator
• Social media scheduler/ publishing automation
• AI image generator and image search tool

Rank Ranger

Rank Ranger is a keyword tracking tool that allows you to monitor keyword rankings accurately. You can use this for desktop rank tracking, local search rankings (to track your local SEO success) and even mobile rank tracking.

This tool lets you check your ranking and monitor the position of keywords that your website is ranking.

Tracking your keywords and whether your pages are ranking for them are crucial because it gives you information about where you stand on the market. Also, keyword ranking is one of the key performance indicators that will determine the success of your SEO campaign. 

Google Search Console lets you view which keywords are ranking for your website, however, for more accurate information and keyword positions, use a dedicated keyword tracking tool like Rank Ranger.

Aside from being able to track keywords from multiple vantage points, it also comes with customer insights graphs with metrics from various data sources, like Google Search Console, Google Analytics, Google Ads, and Bing Webmaster Tools.

How to use for social media marketing:

Rank Ranger has a feature that’s built to focus on monitoring the engagement and results of all your company’s social media profiles. This tool also provides you with insights like popular content, geographical data, page views, visits, and other information you can use to maximize the results of your social media marketing campaign.

Best used as:

• Keyword Rank Tracking Tool
• Competition Monitoring Tool
• Keyword Research Tool
• Ads Rank Tracking Tool

Google Search Console

Google Search Console (GSC) is a free tool from Google and a favorite of Shopify SEO experts. It’s one of the most important and powerful digital marketing tools for monitoring your SEO campaigns. 

GSC provides you with all the important metrics you need to check your website performance and SEO efforts. You’ll have a quick view of impressions and clicks, high-ranking pages, and discover which keywords are resulting in traffic. 

Since this is part of the Google ecosystem, you can easily integrate GSC into Google Data Studio or a Google Data Studio alternative for more detailed reporting.

How to use for social media marketing:

Google Search Console Insights help you see what your best-performing pieces of content are and your site’s top trending queries on Google Search. 

Content can include what kinds of products or services visitors are checking out the most. This can then help you make a data-driven decision on what to post and publish on your social media sites, as well as give you an idea on what type of content can be boosted with ads.

Best used as: 

• Search Performance Analysis Tool
• CTR Optimization Tool
• SEO Monitoring Tool

Google Analytics

Google Analytics (GA) is a free tool. It tracks user behavior, conversions, and more. Whereas Google Search Console is used to see how well your website performs on search engines, GA focuses more on user interaction and tracking where the traffic is coming from. 

You’ll see more data dealing with users, like what device they used to access your website, where they came from, and the demographics breakdown of your visitors. One feature that might be especially helpful to those that want to track the user journey would be behavior flows. Using flows, you can see what are the typical behaviors of users that visit your site, starting from your homepage. That could help you figure out if you should change any of your internal links to help users get to the pages that convert the most.

With the information that this tool provides, you can focus on SEO initiatives that deliver better results for your SEO campaign. Google Analytics allows you to compare metrics from different periods and enables you to monitor metrics in detail, allowing you to adjust your SEO strategy accordingly.

How to use for social media marketing:

Since Google Analytics mainly focus on user data, it’s helpful in gauging how effective your social media campaigns are, and how your social media accounts are being used in the whole buying process.

GA has the acquisition tab where you can group various marketing channels (organic, direct, social media, email, etc.) and check real-time data about user acquisition, behavior, and more. 

The tool shows data from all of your social media accounts and the exact numbers that each of them generated.  It allows you to see traffic coming from each social network which will help you determine which ones are contributing the most to your business. By manually setting the goal, you can check the acquisition, bounce rate, and even the conversion rate.

Another great use for it is that you can detect high-performing website content and see where the traffic on the page comes from in detail. This will let you know which content works for what channel. 

Google also has a free course that lets you learn everything you need to know about Google Analytics.

Best used as:

• Search Traffic Monitoring Tool
• User Tracking Tool
• Goal Tracking Tool

BuzzStream

Link-building initiatives remain to be an important part of any SEO campaign. When done right, link building will not only increase your web rankings, visibility, and traffic, but also boost sales. When it comes to building tools, one of the must-haves is BuzzStream.

BuzzStream automates the outreach process, so you don’t have to manually email hundreds of prospects.

How to use for social media marketing:

BuzzStream allows you to maximize the use of your social media accounts by helping you build and manage relationships with influencers who have previously engaged with you. 

Its BuzzMarker tool can also help you gather information about influencers and writers whom you’ve discovered online and may want to collaborate with in the future. You can do this individually or in bulk right from the Google search results pages. You can view user information, such as geographical location, website, domain authority score and existing social media accounts.

Best used as:

• Email Outreach Tool
• Link Analytics Tool
• Rank Monitoring Tool

Manage Your Social Marketing for Better Results

Every marketing tactic must be based on an overall strategy. Without a cohesive strategy, your hard work on Twitter, Facebook or Instagram may go to waste. And the lucrative opportunities that social media channels present may be lost. 

“Waste” and “lost” do not have a place in your social strategy.

Save time and resources with the right online marketing tools, including ones designed for SEO, to manage your social strategy better, make your brand stand out, and get ahead of your competitors today.