Sotrender is happy to present the 12th edition of Twitter Trends UK – the first comprehensive report on the Twitter industry in the United Kingdom. We analyzed reach, engagement, customer service, and content on Twitter in 11 integral industries. What are the biggest UK Twitter profiles? Which ones know how to engage their fans? Read the report and learn a little bit more about the social media landscape in the United Kingdom.
The report contains data for 11 different industries present on Twitter in the UK. These are: All UK Brands, Alcohol, Banks, IT/Electronics, Beverages, Beer, Politics, Retail, Cars, Sweets, and Telecommunication.
The best performing tweets
Again this month, the One Direction crew published the most successful tweets. However, we have one new profile with a tweet just cracking the the top 5 ranking.
On top of the tweets from the likes of Harry Styles and Zayn Malik, we have one from Daily Mirror. This tweet concerned the story of a baby gorilla in a chinese zoo, whose name was to be determined by a public poll. Which name won the poll? Harambe McHarambeface. This is of course the result of internet pranksters getting a laugh from the harambe meme and the research ship the internet voted to be called Boaty McBoatface. Harambe refers to the name of the gorilla shot in Cincinnati after a four-year-old child fell into the enclosure.
By reporting the absurd news story so quickly to their followers on Twitter, Daily Mirror was able to produce one of the most engaging tweets this September. Timing is essential with real-time events like this, especially if you run a media profile. And don’t be worried to post too much if you’re a media profile, because that’s what people expect from you.
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The most engaging and fastest growers
The most engaging profile this September was Dan Howell , for the second month in a row. He’s known for his popular YouTube channel, danisnotonfire. He succeeds by doing what every personal brand should do on Twitter: posting about his personal life, posting jokes about himself, and occasionally sharing some content. Check out his profile to take some pointers on how to succeed on Twitter as a personal brand.
The fastest growing profiles includes Gareth Bale (646k new followers), One Direction (511k new followers), and Dan Howell (372k new followers).
The best performing hashtags
This September, English football clubs lead the way with the most successful hashtags. The top three most used hashtags were #MUFC, #mcfc, #LFC, each representing a different english football club. #MUFC was by far the most trending hashtag this month, as it was the most used tag for 8 days of the month. The only other noteworthy trend was that of London Fashion Week, which was gaining lots of traction for a few days with the #LFW tag.
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Klaudia Żyłka
Thomas Kowalski
