The report contains data for 11 different industries present on Twitter in the UK. These are: All UK Brands, Alcohol, Banks, IT/Electronics, Beverages, Beer, Politics, Retail, Cars, Sweets, and Telecommunication.

Best Performing Profiles on Twitter UK

Best tweets in April – Twitter Trends UK

One Direction remain the kings of Twitter, topping almost all of the rankings once again. They know how to consistently get a positive reaction from their followers, tweeting posts that offer a glimpse into their daily lives and showing an appreciation for their fans. It’s a good idea to take a look at how the members from One Direction and take some notes, especially if you are building your personal brand on Twitter. Get started by checking out the top tweets from April, all from One Direction members (or ex member).

Best Performing Brands on Twitter UK

Although Twitter is an excellent way to promote your personal brand, it’s also a great way to promote your business brand. Sports clubs have been dominating this area, topping the rankings and performing better than most other brands on Twitter. The most engaging brands this April we’re Liverpool FC (1.1 m engaged users), Manchester United (987 k), and Arsenal FC (515 k), respectively.

The Most Popular Hashtags

Top hashtags of April – Twitter Trends UK

No hashtags we’re used this month as much as in previous months, with special events and holidays that everyone could (and did) partake in. However, there we’re still some popular ones this April. The most top two most used hashtags were #mufc, which is an acronym for Manchester United Football Club, and #lfc, short for Liverpool Football Club. As the football games are heating up, fans are flocking to Twitter to show their support for their favourite team. Or sometimes their hate for their least favourite one. And, naturally, the third most popular hashtag was #OneDirection.

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