The Super Bowl and real-time marketing

It’s no secret that the US absolutely loves football. American football, that is. Along with a love for the game comes a love for marketing, where companies take advantage of the event to promote their products in real-time during the sport’s biggest event: the Super Bowl. By leveraging the popularity of the Super Bowl on social media, marketers can get a huge boost in their marketing campaigs just by posting the right Facebook update or Tweet. Of course, there’s the chance of your posts drowning among the overwhelming amount of Super Bowl related posts, but it’s usually worth the effort. Read more.

Porn on social media – not as NSFW as you would think

Getting into the deeper parts of the internet, the porn industry offered some amazing examples of social media done right. Without resorting to using actual pornographic content, pornstars were achieveing huge amounts of engagement from their fans on social media. Favouring Twitter and Instagram over Facebook, largely due Facebook’s unapologetic restrictions, these stars were at the top of their game on each channel. Using humour, tasteful pics, and a astute awareness of social media, their results are more than impressive. Read more.

Posting frequency on Facebook – do you know how often to post?

The importance of posting frequency didn’t change much in 2015 – it’s still an integral part of your social media marketing strategy. However, your ideal posting frequency will depend on whether your page is a brand page or a media page. If you are a brand page, you’ll want to post once or twice a day, and leave it at that. If you’re a media page, you can post as much as you want. If you want to get the most from your posting frequency, you’ll have to adjust your strategy based on whether your a brand or media page. Read more.

Facebook performance indicators – What should you be looking out for?

What aspects of your Facebook page should you check to know how well your page is performing? Before it was your size that was a huge indicator, or your relative organic reach. But things change. As a whole, many Facebook page managers tend to trust outdated metrics. That’s why we took a look at the most important current indicators of Facebook performance. We learned that your reach structure, average post clicks, and total engagement are the things to look at to see how your page is really doing. Read more.

Facebook Myths Debunked – popular theories put to the test

There is a ton of information on the web about managing a Facebook page – some of it true, some of it false. In our 6 part series Facebook Myths Debunked, we looked at a few of the myths circulating the web and put them to the test against real data. Does fanpage size really matter? Does posting too much irritate your audience? From unsurprising truths to unexpected falsities, we found out a lot in this series of posts.

Quite a bit happened this year, which makes starting 2016 quite exciting. What does the future hold for the world of social media? The best way to find out is to wait and see.