Sotrender is happy to present the 5th edition of Fanpage Trends UK and the 3rd edition of Twitter Trends UK – the first comprehensive reports on the social media industry in the United Kingdom. We analysed reach, engagement, customer service, and content on two of the most popular social media channels – Facebook & Twitter – in 11 integral industries. What are the biggest UK Facebook Pages and Twitter profiles? Which of them is the most successful at engaging fans and followers? Read the reports and gain the perspective on social media landscape in the United Kingdom.
Both of the reports contain data for 11 different industries present on Facebook in the UK. These are: All UK Brands, Alcohol, Banks, IT/Electronics, Beverages, Beer, Politics, Retail, Cars, Sweets, and Telecommunication.
What was happening last month on Facebook? Without much surprise, many of the top posts revolved around Christmas and the holiday season. However, the most successful Fanpage post this December was about politics. Jeremy Corbyn’s post about the British Parliament’s decision to launch airstrikes in Syria, where he denounced David Cameron’s position on the decision and lamented the inevitable harm it would cause, was the most successful post this month. On a lighter note, the second best post actually came from a user posting on a Fanpage. Jason Snelling posted a heartfelt message on John Lewis’ page concerning their decision to allow their employees to not have to work on boxing day. Coming in third was Aldi UK, warning their customers of a fake Aldi voucher circulating around the web.
The best tweet of the month – UK Fanpage Trends December 2015
The biggest Fanpages this December were Mercedes AMG Petronus, Tottenham Hotspur, and England Football Team. UK pages posted an average of 43 posts this month, with posts having an average of 10% more comments. The fastest growing pages belonged to Jeremy Corbyn, Universal Pictures UK, and Tesco, while the most engaging pages were Red Bull Racing, John Lewis, and Jeremy Corbyn. As we can see, Jeremy Corbyn was clearly making his mark on Facebook this month.
Read the full Fanpage Trends UK December report
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Twitter Trends UK December 2015
As with most other months, music was quite the heavy force on Twitter this December. But this month, One Direction completely dominated to tweeting rankings, as the group and it’s members filled out the top spots. The best performing tweet was made by Harry Styles, thanking his followers for all the things they’ve done together. This was followed by Louis Tomlinson’s tweet, communicating the same message but with different words. And in third, former One Direction member Zayn Malik tweeted a video where he discussed having a nose in a very difficult to understand video. Even without former members, One Direction clearly knows how to get the most from Twitter.
The biggest profiles this month were Harry Styles, One Direction, and Adele.
Best British Tweets in December 2015 – Twitter Trends
The fastest growing pages belonged to One Direction, Zayn Malik, and Adele, and the most engaging profiles were Liam Payne, One Direction, and, once again, Harry Styles. All in all, little has changed since last month. With One Direction going strong, it seems like it will stay that way for quite some time.
Read the full Twitter Trends December report
Have any comments or opinions? Let us hear ‘em! Go right ahead and post a comment below.
Taher Batterywala
Paul Staten
Andrew Ginsberg
