It’s no longer the number of followers or just the number of likes that brands are fighting for – it’s engagement. On Instagram, as well as on other social media platforms, an engaged community is now the measure of success. That’s why you need to know how to easily measure your engagement. See how to […]

Do you want to embody new creative ways to engage your Instagram followers? Is one picture not enough for what you want to share with your audience? Do you need to introduce an offer through a variety of images? If you answered ‘yes’ at least once, then an Instagram carousel post might be something for […]

Engagement is a metric that you have definitely heard of. But how exactly is it calculated on Facebook and in Sotrender? Which one is easier to understand while providing a fuller picture?

Interactivity Index is our metric that measures engagement from a brand new perspective. InI (as we call Interactivity Index for short) differentiates different kinds of activities by assigning them weights according to their importance to the Page.

A crucial part of any business campaign is measuring the effects, drawing conclusions, and planning your next steps. Social media marketing has a huge advantage: you can measure almost everything with any number of tools.

When we talk about engaged users, we’re talking about unique users who are engaging with your brand on social media. The more engagement and hype you generate around your fanbase, the easier it is to build a fanbase. Engaged users are users who were in any way active on the Page in a given period […]

No. Sotrender can help you to better understand the behaviours of users on your profiles (i.e. we measure different kinds of engagement), what they like, what they are interested in (content that engages them the most) or the times where they are the most active on social media.