There are many social media analysis and social inbox tools available, so how would Sotrender be a better fit for you than other platforms? Let’s go over what makes Sotrender different.
Intuitive UI
When using Sotrender, you won’t be overwhelmed by the user interface. Actually, it’s easy to use and you will quickly familiarize yourself with the workflow. You will save time learning about the platform so you can use that time to work on other tasks.
The menu is divided into a few sections, and into further subsections. First, you will need to select a profile that you want to analyze, and then you can decide if you want to look through the analytics, create a report, or compare two or more profiles. If you have a Facebook Page, you can manage it from Sotrender’s social inbox.
Simple and informative analytics
When analytics tools brag about how sophisticated their data is, they forget that you might not be a statistician. But don’t worry, the graphs and metrics in Sotrender provide you a bigger picture about your social media performance while being easy to understand. And if you feel like you want to learn more about how we calculate our metrics, you can read our easily accessible tooltips and check out our Knowledge Base for any additional information.
Our platform currently supports Facebook, Instagram, Twitter, and YouTube.
Unlike built-in analytics tools, we allow our users to adjust the date range. Depending on the subscription, users can get up to 360 days of historical data. This means that you can analyze custom periods of time that work best for you. For example, you can analyze the results of a specific ad or content campaign before and after implementing it.
Social Inbox for Facebook and Messenger
Community management and social customer service are important components of a successful social media strategy. To improve your relationship with your fans or customers, it’s important that you respond to them in a timely manner and in a way that represents your brand. Using Sotrender’s social inbox, you will benefit from several USPs:
- Gmail-style conversation threading. You will easily find a thread of comments made by a single user, and see the full context of the conversation with the help of our post previews
- Managing ad comments is straightforward, and you will be able to preview ads and dark posts
- Automatic sentiment (powered by machine learning) allows you to quickly answer dissatisfied users and prevent a crisis from evolving
- All comment history is tracked (yes, even deleted comments). Stay up to date with your teammates’ activities, know what was the content of a deleted comment, and which comments were hidden
Want to analyze your communication strategy? No problem, once you’ve activated the social inbox, you will be able to request a report about your moderation activities. You can read more about how we can prepare a report on Facebook comment statistics here.
User activities on a Facebook Page compared to moderator activities
Autogenerated reports
Dreading those end-of-the-month summary reports for your boss or clients? No problem, just schedule a report in the application, and it will be ready to download and easy to understand. All it takes is a few clicks, and you’ll be set for the rest of the month. The customizable reports can come in a variety of forms, including PPT, spreadsheet, or PDF.
But if you’re looking for a deeper dive, we suggest taking a look at our list of reports our analytics team can prepare for you.
Pricing
Planning a budget is never easy, and justifying costs to your boss can require a lot of work. However, one of the perks of using Sotrender is that you could save a substantial amount each month. If you’re only interested in analytics, our subscriptions start at just $20 a month.
Did we catch your attention?
So as you can see, there are quite a few things that stand out about Sotrender. 😉
If this sounds like the tool for you, feel free to try out our free 14-day trial version of the application. Money is no issue since you don’t have an obligation to pay for a finished trial.
