Research & Strategic Consulting
Let us help you explore your brand's social media presence and its
position against the competition
If you aim to improve your brand’s online exposure, you've come to the perfect place – we love challenges and extracting information from data.
We have over 12 years of experience working with consumer brands, agencies, and research institutions, as well as our own databases and research team.
Our experienced analysts are able to produce both quick reports as well as custom solutions tailored to individual needs.
For Whom
Consumer brands
Public institutions and NGOs
Universities and research institutes
Agencies and media houses
Interested? Let's talk!
Our offer
Strategic toolkit for performance assessment
Discover your brand's position against the competition (over
4000 brands).
Benchmark yourself against the entire market, category and key
competitors - find out who has the best communication strategy.
Use this data to define your USPs and to refine your communication
strategy.
Social media customer service audit
Compare your social media customer service effectiveness against
industry or competitors.
Monitor response times, response rates and customer satisfaction in
order to improve the effectiveness of your customer service team.
Save time with intelligent reports. Monitor who has effective customer
service and who is falling behind.
Analysis of opinions and content on any brand, product or topic
Discover trends and insights on any topic (e.g., purchasing habits and
opinions on competitors' products or your own).
Helpful when developing products and services based on industry
trends.
Use for strategic communication planning (organic and paid) across
different target groups.
Real-time trend exploration
Enables detecting relevant topics and trends from Facebook, Instagram,
Telegram and other channels at a very early stage.
Data available on dedicated panels, reports, or as a raw data
sets.
Enriched with sentiment analysis (most positive and negative trends).
Analysis and recommendations of opinion leaders
Assessing the potential and fit between an influencer and brand (or
campaign) requirements, goals and target audience.
Assessing the risks of working with selected opinion leaders.
Facilitating the selection of influencers - from mega to
micro-influencers.
Custom dashboards integrating data from different sources
Guarantee of data consistency in terms of its timeliness and methods
of analysis.
Data presented and accessible in an interactive form.
Use during workshops, group works, meetings or events.
We are open to any challenges
Our team of experienced data analysts is able to prepare any kind of custom data intelligence solution. We will plan the entire research process and provide substantive consultation.
Jan Zając
Ph. D., CEO
Dominik Batorski
Ph. D., Chief Scientist
Aleksander Winciorek
Insights Leads
Trends Reports
We have been monitoring social media trends for more than 12 years - we are proud to present them monthly in our iconic Trends reports.
They are used by hundreds of marketers to monitor industry trends, the performance of their profiles, and top influencers in selected categories.
In the work of analysts, it’s important to have transparent
access to as many records as possible. Cooperation with
Sotrender offers that comfort.
A big advantage of the reports is their structure
– large amounts of comprehensive data presented in a clear and
easy-to-read manner, allowing for better observation of various
types of dependencies. In addition, the company offers a number
of personalized, innovative solutions that make day-to-day tasks
easier.
Marta Gromada
Head of the Information Space Monitoring and Analysis Team, NASK
Sotrender proved to be a tool that allowed us to discover and
understand the preferences of our target audience.
Its big plus is definitely its simple implementation and
intuitive usage,
thanks to which it has gained a lot of supporters in our team.
It also proved to be a big support in developing strategies
for specific social media channels.
Klaudia Staniewska
Social Media Specialist, Decathlon
Reports from Sotrender provide us with plenty of insights every
time. When summarizing our activities for "Męskie Granie", we
found the engagement data (shown on the matrices) particularly
valuable.
By adding sentiment analysis (also year-on-year) and comparison
with similar events,
we are able to conduct even more effective activities each time
and increase customer satisfaction with cooperation with us.
Szymon Grzybczyk
Social Media Team Leader, Feeders Agency
