Learn from the successes and mistakes of your competitors
That’s right. It’s not just a dream. Track not only your brand profiles but also the profiles of your competitors. Observe the industry and discover the strengths of other players. See what they’re effective at, what strategies they’re using, and how they’re communicating with their fans. Take advantage of this learning environment and improve your own marketing and sales actions.
1 Observe multiple profiles
With Sotrender you can observe not only your profiles, but also your competitors profiles and those you want to benchmark. No matter your goals, knowing more never hurts.
2 Group profiles together
Do you want to compare yourself to your competitors? Or maybe just compare then against each other? No problem - you can create and edit groups of profiles (from 2 to 8) and see the most important metrics, profile against profile.
3 Find your adventages
When you see what your competition is doing, you can identify what makes you special and what still needs some work. Use that knowledge in your strategy!
4 Reach common audiences
When you know the audience of your competitors and how to communicate with them, you can start tweaking your own social communciation. Then you'll will reach more people interested in your services.
What more Sotrender has to offer?
-
Recommendations
Sotrender interprets data for you, giving you simple tips with calls-to-action that point you in the right direction. We analyse your data with 300 advanced data-mining algorithms to verify and improve your performance.
-
Benchmarking
Track any brand profile and compare yourself to them. Discover who in your industry is using social media effectively and observe their strategies and the effectiveness of their communication.
-
Content analysis
Without a doubt, content is king in social media. Analyze and improve the impact and engagement of various types of content. Then compare them and see which ones are most effective.
-
Best fans ranking
Learn all about your fans, followers, and subscribers. Track the demographic data and behavioral segmentation of your engaged users. Measure the effects of your campaigns and identify users as influencers, activists, or 'trolls'.
